Former Big Brother Naija housemate Queen Mercy Atang is celebrating another business milestone after expanding her bakery venture with a new outlet in Lagos. The reality TV star recently unveiled the new location of her Switmumi Milky Cookies brand, marking another step in her journey as an entrepreneur.
In a video showing the new outlet, Queen was seen outside the premises displaying the business signage before taking viewers around the establishment.
The outlet carries the name Switmumi Milky Cookies, adding another location to the food business she has been building beyond her reality television career.
The development has attracted congratulatory messages from supporters, with many celebrating her commitment to growing her brand.
From BBNaija Fame to Business Expansion
Queen Mercy Atang rose to prominence after participating in the sixth season of Big Brother Naija in 2021.
However, beyond the fame and public attention that came with the reality show, she has continued to invest in entrepreneurship, particularly in the baking and food industry.
Her business interests include Swit Cakes & Desserts and Switmumi Milky Cookies, through which she offers baked products including bread, cakes, cookies and other treats.
The business has also been building its presence in Lagos, with previous recruitment announcements identifying its operations around the Abraham Adesanya area of Lekki.
Her Bread Business Once Took Centre Stage at the AMVCA
Queen’s commitment to promoting her business received significant attention at the 12th Africa Magic Viewers’ Choice Awards in May 2026.
The former housemate arrived at the ceremony wearing a dramatic gown designed with approximately 500 loaves of bread.
Created by celebrity designer Toyin Lawani of Tiannah’s Empire, the outfit was intended to promote Queen’s bakery business.
Explaining the idea behind the appearance, Queen described herself as an entrepreneur who runs a bread empire.
The unusual fashion statement generated widespread reactions and even attracted attention from Guinness World Records, which commented on her post about the possibility of an existing cake-dress record.
The designer later revealed that the outfit helped bring increased visibility, clientele and business opportunities to Queen’s brand.
More Than Just Reality TV Fame
Queen’s latest business expansion is another reminder that opportunities after reality television can extend beyond brand endorsements and social media influence.
By investing in her own venture and working towards expanding its physical presence, she is building a business identity alongside her entertainment career.
The new Lagos outlet also adds to the growing visibility of her bakery brands and gives customers another place to access their products.
From making headlines with a bread-inspired AMVCA outfit to unveiling another business location, Queen Mercy Atang is giving fans another reason to celebrate her entrepreneurial journey. For the former BBNaija star, the goal appears to be bigger than fame: building a bakery brand that continues to grow.
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