Big Brother Naija Season 11 star Yusuf Muhammad-Awal is celebrating another career milestone after announcing a new partnership with skincare brand E45 Nigeria, marking another opportunity for the reality TV personality to expand his presence beyond the Big Brother house.
The former housemate shared the news in a post on his social media page, where he expressed excitement about the opportunity and hinted at the beginning of a new professional relationship with the brand.
“Cheers to a new journey with @E45Nigeria 🥂”
The announcement has given his supporters another reason to celebrate, particularly as the actor continues to explore opportunities following his appearance on the popular reality television show.
Yusuf Takes Another Step Beyond BBNaija
While Big Brother Naija introduced Yusuf to a wider audience, the reality star had already identified acting as a major part of his career ambitions before entering the house.
During an interview with TheCable Lifestyle in September 2026, shortly after his eviction, Yusuf spoke about his desire to take his acting career further.
He revealed that he hoped to feature in cinema productions, YouTube movies and projects across major streaming platforms, adding that he was also working on improving his craft.
His latest announcement with E45 Nigeria adds another development to his post-show journey, bringing him into the spotlight of brand partnerships.
What We Know About The E45 Partnership
Although Yusuf has confirmed the partnership through his announcement, details about the specific campaign, his role in it and its duration have not yet been publicly disclosed.
The announcement has also attracted congratulatory messages from supporters who are celebrating the new opportunity and wishing him more success.
For now, fans will be watching to see what the collaboration has in store and whether more details about the campaign will be unveiled.
More Opportunities After The Big Brother House?
Yusuf’s announcement is another reminder that life after Big Brother can open different doors for former housemates. From entertainment projects to brand collaborations, the exposure gained from the show can become a stepping stone into other professional spaces.
With his acting ambitions and now a new partnership with E45 Nigeria, Yusuf appears to be exploring more opportunities beyond reality television. And if his latest announcement is anything to go by, this could be the beginning of an interesting phase in his career.
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