Big Brother Naija Season 11 housemate Whitney Chukwu, popularly known as Nomy, has marked her birthday with a major step in her fashion journey as she officially launches the UGEGBE website, introducing a collection of dresses and opening the platform for customer orders.
For Nomy, the birthday celebration came with more than goodwill messages and birthday wishes. The fashion entrepreneur used the occasion to give supporters a closer look at what she has been working towards, unveiling a new online shopping platform for her clothing brand.
The launch also gives her fans an opportunity to support her beyond the reality television show, with the first collection already attracting attention online.
Meet the Amina, Seki and Obiageli Dresses
The new collection features three designs: the Amina Dress, Seki Dress and Obiageli Two-piece.
From the pieces displayed on the website, the collection leans towards elegant, statement-making outfits. The Amina Dress features a fitted, sleeveless plaid design with a flared skirt, while the Seki Dress comes in a blue-and-white checkered pattern with a halter neckline, layered waist detail and a fitted mermaid-style skirt.
The Obiageli Two-piece, meanwhile, features a black outfit with white polka dots, dramatic sleeves and a layered design.
Each of the three pieces is listed at ₦95,000 on the website.
First Batch Reportedly Sells Out
The launch announcement also came with an update that the first batch of orders had sold out, with pre-orders subsequently made available.
According to a post shared by Nomy, customers can expect their orders to be shipped within seven to 12 business days.
Interested buyers can place orders through the UGEGBE website or send a direct message to the brand’s Instagram account, @ugegbertw.
Nomy’s Fashion Ambition Goes Beyond Big Brother
Before entering the Big Brother Naija house, Nomy was already identified as a fashion entrepreneur. During her introduction for Season 11, she described the platform as an opportunity to grow her business and reach a wider audience.
Her latest move appears to be a practical step in that direction.
Rather than allowing her reality television experience to be the only thing defining her public profile, she is using the attention around her name to introduce a business venture to a wider audience.
As Nomy celebrates another birthday, the launch of UGEGBE adds a business milestone to the occasion. And with its first batch reportedly sold out, the fashion entrepreneur has given her supporters another reason to pay attention to what she is building beyond Biggie’s House.
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