Former Big Brother Naija Season 10 housemate Sultana Auduson Ibrahim has secured a new public role after being appointed Tourism Ambassador for Creative Industries in Cross River State. The appointment, approved by Governor Bassey Edet Otu, places the reality TV star in a position to help promote the state’s cultural heritage, tourism and creative industry.
Sultana announced the development in a social media post on Saturday, November 14, describing it as “a new honour, a greater responsibility.”
According to her announcement, the appointment was made by the Cross River State Carnival Commission with the approval of Governor Otu.
The reality star said the recognition was particularly meaningful because of her maternal roots in Cross River, adding that she was proud to be entrusted with the responsibility of representing the state.
“I am proud to be entrusted with the responsibility of championing our rich cultural heritage, tourism, creative industries and the globally celebrated Carnival Calabar,” she wrote.
From An Offer to An Official Appointment
The development comes months after Sultana visited Governor Otu in April 2026 and expressed her willingness to support the state’s tourism drive.
During that visit, she offered to use her public platform to showcase Cross River’s attractions, culture and major events, particularly Carnival Calabar.
The governor welcomed her interest and indicated that further discussions would be held to establish areas of collaboration.
Her latest announcement now confirms an official appointment, giving a new dimension to the partnership she had earlier proposed.
Sultana Speaks on Her New Responsibility
Expressing gratitude, the former housemate said she understood the responsibility attached to the recognition and was committed to representing the state with dignity and purpose.
“I do not take this honour lightly. I embrace this responsibility with immense pride, gratitude and a genuine commitment to representing Cross River State with dignity, excellence and purpose,” she stated.
She also thanked Governor Otu and the Cross River State Carnival Commission for the confidence placed in her.
Her announcement ended with three words highlighting the focus of her new role: “Culture. Heritage. Tourism. Global Visibility.”
A New Platform Beyond Reality TV
Carnival Calabar remains one of Cross River State’s major cultural and tourism attractions, drawing attention through its colourful parades, music, dance and cultural displays.
Sultana’s appointment comes as the state continues efforts to strengthen its tourism profile and promote its creative economy.
For the BBNaija star, the role offers an opportunity to take her public influence beyond entertainment and contribute to promoting the cultural identity of a state she also has family ties to.
With the appointment now official, attention will be on how Sultana uses her platform to showcase Cross River State and support its tourism and creative industries.
